To mark this 100-year occasion, we’ve decided to plant 100 trees with EcoTree. Throughout their lifetime, the trees will expand the carbon sink of the planet, create a safe home for plants and animals to flourish, and contribute to sustainable resources that replace the use of carbon-intensive materials such as steel and concrete in the built environment.

Through EcoTree, we’re actively supporting carbon capture, biodiversity protection and sustainable resources – all at once!


A carbon sink for the climate

Plants and animals

A haven for plants and animals

Sustainable timber

A vital sustainable resource

Our collaboration with EcoTree means that we’re preserving Europe’s forests and helping protect the biodiversity that lies at the heart of all our common natural ecosystems.

EcoTree ensures that our trees are taken care of using uneven-aged management, where young and old trees of different species coexist, as well as natural regeneration. The variety of trees in a stand strengthens biodiversity and its resistance to pests, diseases, and climate hazards.

They sustainably manage their forests through a silvicultural approach, known as ‘close to nature’, which allows them to find a balance between quality forestry output and preserving forest ecosystems and biodiversity. Furthermore, EcoTree doesn’t use pesticides or chemical products to maintain and protect their trees.

Forest 5

Supporting the UN Sustainable Development Goals

Our collaboration also enables us to support three main environmental benefits that contribute to the 2030 UN Sustainable Development Goals.


Responsible production

Plants and animals

Climate action

Sustainable timber

Life on land

Our collaboration with EcoTree also enables us to support three main environmental benefits that contribute to the 2030 UN Sustainable Devlopment Goals. Sustainable forestry at a global level is fundamental to achieving the goals of the Paris Agreement and the 2030 Sustabiable Devleopment Goals.

The latest IPCC report, the European Green Deal and the EU 2030 strategies for Forests and Biodiversity have put trees and forest ecosystems high on the political, corporate, and social agenda. This is precisely done because forests are so much more than just saving our climate. Multiple benefits arise from nurturing sustainable forestry ecosystems, including improved health and well-being, cleaner air, greater economic productivity, and employment creation.

Forest 5

Tree species

Native to the west coast of North America, spruce owes its name to the coastal island of Sitka, Alaska. In Europe, it has been introduced into regions with a marked oceanic climate.

Sitka Spruce can grow where others tree species can’t. Able to reach up to 80 meters in height, this thorny tree is characterised by its great longevity and very rapid initial growth. The average diameter of its trunk is three meters and can go up to five.

Sitka Spruce is a very important tree for the lumber industry . The performance of its wood is similar to that of common spruce, except that its heartwood is pinkish. Its wood is therefore used in carpentry and stationery, but also to make the soundboard of certain musical instruments: the piano, harp, violin and guitar. It is also used in archery, for the manufacture of arrows.

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